What happened: Decentraland has officially opened pre-registration for the 'Friendzone' buildathon via its X account. While the event is linked to the platform’s recent push into mobile gaming—as indicated by an Eventbrite listing—the company has provided zero information regarding prize pools, entry requirements, judging criteria, or even the event dates.
Why it matters: This move highlights Decentraland's ongoing strategy to pivot toward mobile accessibility following its recent launch on the Epic Games Store. However, the lack of transparency surrounding the contest leaves creators in the dark. For investors and developers, this underscores the platform's current focus on mobile-first engagement as it attempts to shift from extended desktop sessions to shorter, more frequent mobile interactions.
